Five Easy Ways to Use ChatGPT For Your Business

ChatGPT – the most talked about artificial intelligence (AI) chatbot – is taking the world by storm, and is making many professionals wonder if they’ll be out of a job soon. But, for us small business owners, it might be the best thing since shoulder pads went out of fashion. 


Using ChatGPT for business is something all of us should embrace. And don’t worry, using ChatGPT won’t mean that Arnold Schwarzenegger and his AI-powered robot buddies will show up at your door (although we can’t guarantee that won’t happen (and it might be pretty cool if it did), but that’s a whole other article).


If you’re wondering how ChatGPT can help your small business, read on to check out our top 5 ways to use this powerful tool, along with sample use cases to get you started. Have your own ideas on how you can use ChatGPT for business? Let us know in the comments below.


1. Social Media Posts

Writer’s block? Yeah, it happens to the best of us, and pumping out interesting social media content week after week can be pull-your-hair-out exhausting. Thanks to ChatGPT, you can now have expertly crafted copy written for your business, in your chosen tone, including whatever information you decide.


Example ChatGPT prompt:

It’s your CEO’s birthday! Get your best ass-kissing hat on and give her a humorous shout-out on social media. Write the prompt: “Write a hilarious social media post wishing Olivia, the CEO of our company, a very happy birthday. Mention how much everyone at the company appreciates her hard work, and also mention how we couldn’t make it through the day without singing along to the ABBA playing in her office. Don’t use emojis.”


ChatGPT’s answer:


Top tips for using ChatGPT for social media:


  • You can specify how many hashtags you want to use by typing ‘Use X hashtags’
  • You can say ‘Don’t use emojis’ if you want to leave them out
  • You can specify word count
  • You can ask it to be written in a certain tone (hilarious, serious, angry)
  • You can specify structure, for example ‘Post should be one paragraph.’


2. Email Communications

Seriously, who enjoys writing emails to customers explaining why it’s not your fault that DHL’s driver sat on your parcel of glass Christmas ornaments? It’s never easy calming customers down, or asking for a discount with your suppliers, or telling your team that some of them will have to work on Easter; many of us just don’t have the right words, so why not let AI do it for you?


Example ChatGPT prompt:

A customer has emailed your business (a café) asking if they can rent the space out for a hen party. You don’t rent the whole space out, and want to let them down nicely. Write the prompt: “Write a diplomatic email explaining that unfortunately, we don’t hire the café out for parties. Thank them for getting in touch, tell them why and end saying you hope they’ll continue to visit the café. 200 words. Tone should be helpful and happy.”


ChatGPT’s answer:


Top tips for using ChatGPT for email communications:


  • You can specify word count
  • You can specify mood and tone, for example, ‘Tone should be firm and steadfast.’
  • You can specify number of paragraphs
  • You can write a list of what to include in a specified order, for example, ‘Email should include the following in order: apology that your staff was rude; you want to ensure standards are kept high; you’ll be talking to the employee; offer a 50% discount on their next visit.’


3. Recruitment

Up until now, if you need to fill a position at your business, you either go to a recruitment agency, or spend forever writing a job description to post on LinkedIn or Indeed or wherever else is relevant to your sector. Now, you can use ChatGPT to not only write job descriptions, but to find lists of qualified candidates, find info on average salaries by location, produce detailed interview questions and lots more.


Example ChatGPT prompt:

You’re hiring for an administrative assistant position at your company and want to attract the cream of the crop. Write the prompt: “Write a job description in a lighthearted tone for a full-time Administrative Assistant. Must have a minimum of 5 years’ experience, experience assisting a managing director, experience using Google Workspace, be friendly and outgoing, be able to manage juniors and have exceptional customer service skills. Must include bullet points of Your Skills.”


ChatGPT’s answer:


Top tips for using ChatGPT for recruitment:


  • Use ChatGPT to find the best talent on LinkedIn. Write the prompt “Create a boolean search string to find software engineers who have worked for high-growth startups in London”, then post the answer into the search bar on LinkedIn. Click ‘People’, and off you go headhunting.
  • Find out average salaries by asking, ‘What’s the average salary for [position] in [location] with [x] years experience
  • Create interview questions with prompts like, ‘Create a list of 20 interview questions for experienced administrative assistants.’ You can add adjectives to make the questions more specific, such as ‘Create a list of 20 tough interview questions…,’ or ‘Create a list of 20 finance-based interview questions…’.


4. Research & Information

Remember the days when you had to go to the library or open an encyclopedia to do research? Then the internet came along and life would never be the same, and that’s probably the type of shift we’ll see happen with AI. So now, rather than search for answers on Google, having to scroll through page upon page of poppycock, you can just ask ChatGPT and poof, answers like magic.


Example ChatGPT prompt:

You need to join the rest of us in the 21st century and stop using Excel for your accounting. But which software should you use? Write the prompt: “What are the 10 best rated accounting software packages available in the UK, and how much do they cost?”


ChatGPT’s answer:


Top tips for using ChatGPT for research:


  • Don’t be afraid to ask ChatGPT anything. The world’s your oyster, ask ChatGPT anything you want to know, even if you think it won’t have a clue (it’ll tell you), like “How much would it cost to start a digital animation studio in central London with three employees, offering everyone pizza for lunch each Friday and having an annual party at London’s best cabaret.”
  • Use ChatGPT to do market research and find out about your competitors.
  • Get quick Excel formulas like “What’s the Excel formula to automatically copy one cell into another”, and calculations, like “What’s the percentage increase from £3,000 to £50,000.”
  • Spark your creativity by generating ideas for products or services in your industry.
  • Research rules and regulations, like “What’s the process for using my home kitchen to sell cupcakes in the UK?”


5. Work/Life Balance

As small business owners, we’re all lacking in one thing: time. We need time to work in the business, time to work on the business, time for family and friends, time for our wellbeing, time for eating, time for sleeping and time for catching up on the latest episode of whatever Pedro Pascal is starring in. Use ChatGPT to help you navigate this thing called entrepreneurship to keep you healthy, wealthy and wise.


Example ChatGPT prompt:

Because you’re so busy working, you’ve missed the last four weeks of yoga and find yourself only eating Mars bars for lunch. ChatGPT to the rescue! Write the prompt: “I’m so busy working I’ve missed yoga for the last month and only eat Mars bars for lunch. Give me 10 humorous tips on how to make sure I have time to work and go to yoga and eat healthy lunches.”


ChatGPT’s answer:


Top tips for using ChatGPT for work/life balance:


  • You can ask it to suggest weekly or daily schedules based on your own criteria.
  • Get suggestions on healthy habits based on your current lifestyle and business.
  • Use ChatGPT to free up your time by helping with the most time-consuming of tasks, like creating shopping lists and dinner plans, generating ideas for client or family gifts or helping create business and personal budgets


Here are some more ideas of how you can use ChatGPT for your small business…
  • Video scripts 
  • Financial and legal queries
  • Content for internal policies and procedures
  • Perks and benefits for employees
  • Website copy, blogs/articles and SEO
  • Marketing copy (emails, advertisements)
  • UX (user experience)
  • Business & product names 
  • Email templates
  • Keyword research
  • Staff training
  • Internal processes
  • Programming and code writing
  • Scripts for cold calling or emailing
  • Product descriptions
  • Newsletter content
  • Maths and engineering problems
  • Translation
  • Meeting agenda creation
Let us know your ideas in the comments!

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